Vega Sicilia and Sidercom Forge Landmark Luxury Alliance in Ávila
A New Chapter in Spanish Heritage Hospitality with Six Senses at El Quexigal Palace
In a strategic fusion of heritage and luxury, the esteemed winery Vega Sicilia has joined forces with Sidercom, the real estate investment arm of the Urtasun family, to unveil an extraordinary Six Senses branded ultra-luxury resort at the historic El Quexigal Palace in Cebreros, Ávila.
Slated to open by late 2026, this collaboration marks a significant milestone for the InterContinental Hotels Group (IHG) as it expands its distinctive Six Senses offerings within Spain.
This venture represents a notable synergy between two pillars of Spanish cultural and economic identity: the heritage-driven ethos of Vega Sicilia and the robust property investments of Sidercom, which includes high-profile assets along Madrid's prestigious Milla de Oro.
This mutually beneficial initiative not only underscores the confidence in Spain's luxury tourism sector but also highlights a growing trend of incorporating historical landmarks into the fabric of modern hospitality.
El Quexigal Palace, a testament to Spanish architectural grandeur, built in 1563 by Juan de Herrera for King Philip II, is set to undergo a meticulous transformation.
The restoration will be steered by Madrid-based Arvo Arquitectura and distinguished interior designer Raphael Navot, ensuring the property's historical integrity while offering unparalleled luxury through its 60 exclusive accommodations, from private garden presidential suites to spacious villas.
“This project goes beyond hospitality; it is about reimagining the legacies of our cultural treasures for the discerning traveler,” state Marta Guirao and Borja Urtasun, leaders of the joint venture.
Their vision intertwines the country's rich history with contemporary opulence, aiming to craft a destination that resonates with global luxury seekers while respecting its storied past.
The anticipated unveiling of Palacio Six Senses Quejigal forms part of IHG's broader growth trajectory within Spain, where the hospitality giant maintains a robust portfolio of 55 operational and 15 developing projects.
As the global tourism landscape evolves, Spain's strategy to leverage its cultural assets within the luxury segment places it at a vanguard position.
Looking forward, the opening of another Six Senses property at the revived La Caprichosa estate in Seville further emphasizes IHG’s commitment to tapping into Spain’s untapped luxury and historical potential.
This exemplary model may spur similar endeavors, as stakeholders recognize the economic advantages intrinsic to harmonizing heritage with high-end tourism, unlocking new avenues in Spain’s bid to remain a competitive player on the global hospitality stage.
Slated to open by late 2026, this collaboration marks a significant milestone for the InterContinental Hotels Group (IHG) as it expands its distinctive Six Senses offerings within Spain.
This venture represents a notable synergy between two pillars of Spanish cultural and economic identity: the heritage-driven ethos of Vega Sicilia and the robust property investments of Sidercom, which includes high-profile assets along Madrid's prestigious Milla de Oro.
This mutually beneficial initiative not only underscores the confidence in Spain's luxury tourism sector but also highlights a growing trend of incorporating historical landmarks into the fabric of modern hospitality.
El Quexigal Palace, a testament to Spanish architectural grandeur, built in 1563 by Juan de Herrera for King Philip II, is set to undergo a meticulous transformation.
The restoration will be steered by Madrid-based Arvo Arquitectura and distinguished interior designer Raphael Navot, ensuring the property's historical integrity while offering unparalleled luxury through its 60 exclusive accommodations, from private garden presidential suites to spacious villas.
“This project goes beyond hospitality; it is about reimagining the legacies of our cultural treasures for the discerning traveler,” state Marta Guirao and Borja Urtasun, leaders of the joint venture.
Their vision intertwines the country's rich history with contemporary opulence, aiming to craft a destination that resonates with global luxury seekers while respecting its storied past.
The anticipated unveiling of Palacio Six Senses Quejigal forms part of IHG's broader growth trajectory within Spain, where the hospitality giant maintains a robust portfolio of 55 operational and 15 developing projects.
As the global tourism landscape evolves, Spain's strategy to leverage its cultural assets within the luxury segment places it at a vanguard position.
Looking forward, the opening of another Six Senses property at the revived La Caprichosa estate in Seville further emphasizes IHG’s commitment to tapping into Spain’s untapped luxury and historical potential.
This exemplary model may spur similar endeavors, as stakeholders recognize the economic advantages intrinsic to harmonizing heritage with high-end tourism, unlocking new avenues in Spain’s bid to remain a competitive player on the global hospitality stage.
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