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Sunday, Jun 15, 2025

Vega Sicilia y Sidercom forjan alianza de lujo histórica en Ávila.

Un nuevo capítulo en la hospitalidad del patrimonio español con Six Senses en el Palacio El Quexigal
En una fusión estratégica de herencia y lujo, la prestigiosa bodega Vega Sicilia se ha unido a Sidercom, el brazo de inversión inmobiliaria de la familia Urtasun, para desvelar un extraordinario complejo de ultra-lujo de la marca Six Senses en el histórico Palacio El Quexigal en Cebreros, Ávila.

Con su apertura prevista para finales de 2026, esta colaboración marca un hito significativo para el Grupo InterContinental Hotels (IHG) al expandir su distintiva oferta de Six Senses en España.

Esta iniciativa representa una notable sinergia entre dos pilares de la identidad cultural y económica española: el enfoque de herencia de Vega Sicilia y las robustas inversiones inmobiliarias de Sidercom, que incluyen activos de alto perfil a lo largo de la prestigiosa Milla de Oro de Madrid.

Esta iniciativa mutuamente beneficiosa no solo subraya la confianza en el sector turístico de lujo en España, sino que también destaca una tendencia creciente de incorporar lugares históricos en el tejido de la hospitalidad moderna.

El Palacio El Quexigal, un testimonio de la grandeza arquitectónica española, construido en 1563 por Juan de Herrera para el rey Felipe II, está destinado a someterse a una transformación meticulosa.

La restauración será dirigida por Arvo Arquitectura, con sede en Madrid, y el distinguido diseñador de interiores Raphael Navot, asegurando la integridad histórica de la propiedad mientras se ofrece un lujo sin igual a través de sus 60 alojamientos exclusivos, desde suites presidenciales con jardín privado hasta espaciosas villas.

“Este proyecto va más allá de la hospitalidad; se trata de reimaginar los legados de nuestros tesoros culturales para el viajero exigente”, afirman Marta Guirao y Borja Urtasun, líderes de la empresa conjunta.

Su visión entrelaza la rica historia del país con la opulencia contemporánea, con el objetivo de crear un destino que resuene con buscadores de lujo globales, respetando su pasado histórico.

La inauguración anticipada del Palacio Six Senses Quejigal forma parte de la trayectoria de crecimiento más amplia de IHG dentro de España, donde el gigante de la hospitalidad mantiene una sólida cartera de 55 proyectos operativos y 15 en desarrollo.

A medida que el panorama turístico global evoluciona, la estrategia de España de aprovechar sus activos culturales dentro del segmento de lujo la coloca en una posición de vanguardia.

De cara al futuro, la apertura de otra propiedad Six Senses en la renovada finca La Caprichosa en Sevilla subraya aún más el compromiso de IHG de aprovechar el potencial de lujo e histórico aún por explorar en España.

Este modelo ejemplar puede impulsar esfuerzos similares, a medida que las partes interesadas reconocen las ventajas económicas intrínsecas de armonizar la herencia con el turismo de alto nivel, abriendo nuevas avenidas en el intento de España por seguir siendo un jugador competitivo en el escenario de la hospitalidad global.
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