Andalusia to Host First International Comic-Con and Major Events in 2025
Málaga will welcome 60,000 attendees for the inaugural Comic-Con outside of the U.S., while Sevilla gears up for the Velada del Año featuring prominent streamer Ibai Llanos.
In September 2025, Málaga will host the first Comic-Con to take place outside the United States, with an estimated attendance of 60,000 participants.
This four-day event is set to enhance Andalusia's profile as a key destination for major cultural and sporting events.
Alongside this, Sevilla will also serve as the venue for La Velada del Año, organized by popular streamer Ibai Llanos, marking another significant cultural milestone for the region.
The initiative is part of a broader plan by the Andalusian government to broaden its cultural and sports event calendar, which already includes prominent events such as the MotoGP Grand Prix in Jerez and the Málaga Film Festival.
The aim is to position Andalusia as a host for both national and international high-profile events, including the Goya Awards, the Supercopa de ACB, the Latin Grammy Awards, and the Solheim Cup.
The economic impact of such events is significant; the Comic-Con is projected to generate around 30 million euros in direct and indirect revenues.
This income stems from various sectors, including venue rentals, hospitality, hotels, and transportation.
The Andalusian government views these events as vital for enhancing the 'Andalusia brand,' increasing visibility, attracting visitors, and generating economic activity.
The hosting of the Comic-Con represents a transformative addition to Andalusia's event landscape, offering a permanent venue in Málaga for this globally recognized franchise.
The production of the event will involve local companies over the three years that it will be held in Málaga.
This local involvement is anticipated to differ from previous key events, such as the Latin Grammy Awards, which required all production teams to be brought from the U.S.
The Latin Grammy Awards, hosted in Sevilla two years ago, drew significant attention and economic benefit, generating over 151 million euros in economic value for the region.
While the cost of hosting the Grammys was approximately 30 million euros—of which nearly 23 million euros were funded by the regional government—the investment was reported to be significantly outweighed by the returns.
In addition to the Comic-Con, La Velada del Año is expected to draw a crowd of up to 85,000 attendees at the La Cartuja Stadium, which has a capacity comparable to that of major concert events.
The previous edition of La Velada attracted 3.8 million viewers on Twitch, suggesting a substantial potential for global audience engagement.
The Andalusian government aims to leverage such events to showcase the region's cultural richness and traditions while further boosting its economic impact.
Past events such as the South International Series, which reported a global impact exceeding 31.3 million euros in 2023, underscore the effectiveness of this strategy.
The Goya Awards in 2023 also contributed 10 million euros to the local economy, while other notable events like the Max Awards and the King's League and Queen's Cup final in Málaga generated around 2.5 million euros earlier this year.
This four-day event is set to enhance Andalusia's profile as a key destination for major cultural and sporting events.
Alongside this, Sevilla will also serve as the venue for La Velada del Año, organized by popular streamer Ibai Llanos, marking another significant cultural milestone for the region.
The initiative is part of a broader plan by the Andalusian government to broaden its cultural and sports event calendar, which already includes prominent events such as the MotoGP Grand Prix in Jerez and the Málaga Film Festival.
The aim is to position Andalusia as a host for both national and international high-profile events, including the Goya Awards, the Supercopa de ACB, the Latin Grammy Awards, and the Solheim Cup.
The economic impact of such events is significant; the Comic-Con is projected to generate around 30 million euros in direct and indirect revenues.
This income stems from various sectors, including venue rentals, hospitality, hotels, and transportation.
The Andalusian government views these events as vital for enhancing the 'Andalusia brand,' increasing visibility, attracting visitors, and generating economic activity.
The hosting of the Comic-Con represents a transformative addition to Andalusia's event landscape, offering a permanent venue in Málaga for this globally recognized franchise.
The production of the event will involve local companies over the three years that it will be held in Málaga.
This local involvement is anticipated to differ from previous key events, such as the Latin Grammy Awards, which required all production teams to be brought from the U.S.
The Latin Grammy Awards, hosted in Sevilla two years ago, drew significant attention and economic benefit, generating over 151 million euros in economic value for the region.
While the cost of hosting the Grammys was approximately 30 million euros—of which nearly 23 million euros were funded by the regional government—the investment was reported to be significantly outweighed by the returns.
In addition to the Comic-Con, La Velada del Año is expected to draw a crowd of up to 85,000 attendees at the La Cartuja Stadium, which has a capacity comparable to that of major concert events.
The previous edition of La Velada attracted 3.8 million viewers on Twitch, suggesting a substantial potential for global audience engagement.
The Andalusian government aims to leverage such events to showcase the region's cultural richness and traditions while further boosting its economic impact.
Past events such as the South International Series, which reported a global impact exceeding 31.3 million euros in 2023, underscore the effectiveness of this strategy.
The Goya Awards in 2023 also contributed 10 million euros to the local economy, while other notable events like the Max Awards and the King's League and Queen's Cup final in Málaga generated around 2.5 million euros earlier this year.
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