The British automaker suspends shipments to the United States in response to a 25% tariff imposed on imported vehicles.
Jaguar Land Rover (JLR) has announced a suspension of its vehicle exports produced in the United Kingdom to the United States for the month of April, following the introduction of a 25% tariff on imported vehicles by the U.S. government.
A company spokesperson indicated that this decision comes as part of JLR's efforts to navigate the new trade conditions with its business partners.
The spokesperson stated, "While we work to address the new trading conditions with our business partners, we will be implementing short-term actions, including a pause in shipments in April, while we develop our medium to long-term plans."
The United States is regarded as a significant market for JLR's luxury brands.
Reports indicate that the suspension of shipments will take effect from the upcoming Monday, as JLR evaluates strategies to mitigate the impact of the U.S. tariff imposed under the administration of former President
Donald Trump.
JLR, which is owned by India's Tata Motors and employs approximately 38,000 people in the United Kingdom, is believed to have a two-month supply of vehicles available in the U.S. that would not be affected by the newly introduced tariffs.
The shipping duration for vehicles from the UK to the U.S. is approximately three weeks.
The company sells about 400,000 luxury vehicles annually, with around a quarter of these exports going to the U.S. markets, where the Rover Defender and Range Rover Sport models are among the bestselling and popular options, especially among high-profile celebrities.
In response to the tariffs, the British government has opted to accelerate negotiations with the U.S. for a new bilateral economic agreement instead of imposing reciprocal tariffs.
However, officials have reiterated that "all options are on the table" and have initiated a four-week consultation period with UK businesses to determine which U.S. products could potentially be subject to reciprocal tariffs.