Hotel prices rise by 40% as pilgrims flock to the city for religious events.
Rome's tourism sector is experiencing a significant surge as the city prepares for a major jubilee event and navigates the aftermath of the recent papal transition.
Travelers to Rome this year will find that the cost of visiting has increased by 40% compared to the previous year, according to stakeholders in the travel industry.
Antonio Távora, director of a travel agency specializing in religious tourism, highlights that demand for trips to Rome has escalated notably.
The rise in visitors can be attributed to a combination of factors including the ongoing jubilee, the recent death of
Pope Francis, and the subsequent conclave which has drawn attention from both the media and the faithful.
The number of travelers from Spain to Rome has risen by 19.7% in the first quarter of 2024, with 1.3 million passengers reported to have flown from Spain to the Italian capital.
Iberia has responded to this increased demand by expanding its services, offering 10,352 seats on flights to Rome during the funeral of
Pope Francis and enhancing its overall weekly flight frequency to 44. This expansion has resulted in a total of 380,000 seats being made available during the winter season.
Italy currently ranks as the third most popular international destination for Spanish travelers, with over 2.8 million trips recorded in 2024, marking a 13% growth from the previous year.
The average length of stay for these trips is approximately 6.07 days, according to the latest tourism statistics.
Hotel prices in Rome have escalated sharply, with organized pilgrimage trips now costing around €1,000 for a four-night stay at a four-star hotel, up from €600 last year.
Observers note a trend where local hoteliers have increased rates in line with rising demand, particularly during key events.
Meliá Hotels reports that the funeral of the late
Pope Francis attracted numerous delegations contributing significantly to the occupancy rates and average daily rates (ADR) over the course of the weekend.
Conversely, the upcoming conclave is expected to draw international media attention, resulting in longer stays and increased occupancy rates in hotels throughout the city.
Travel agents have began raising concerns over new taxes imposed by the city of Rome, including overly high costs for public transport for tourists.
The cost of a daily pass for bus operations in central Rome has reportedly skyrocketed from €90 to €850.
In terms of urban development, Rome is undergoing extensive renovations with a projected investment of approximately €3 billion aimed at restoring and enhancing its main monuments and streets.
Visitors have noted visible construction activities throughout the city, with scaffolding and renovation works evident in many historical areas.
As major events draw international visitors, questions linger regarding the future of travel costs in Rome post-2026, when the current jubilee celebrations will be over and the new papacy may settle into its routine.
Industry stakeholders anticipate competition's role in determining whether prices will begin to stabilize after the peak periods of 2024 and 2025.