The electric vehicle manufacturer delivered 336,681 vehicles globally, marking a 13% year-on-year decrease.
Tesla reported a significant decline in vehicle deliveries during the first quarter of 2023, with a total of 336,681 vehicles delivered worldwide, representing a 13% decrease compared to the same period in the previous year.
This figure is the lowest quarterly delivery count for the company since 2022 and falls short of analysts' forecasts, which had estimated deliveries of approximately 370,000 units.
The decline is attributed to several factors, including increased political activism linked to CEO
Elon Musk, his association with former President
Donald Trump, and a refresh of
Tesla's vehicle lineup.
Key markets such as Europe and China have witnessed sharp drops in demand amidst rising competition from alternative, more affordable electric vehicle options.
Recent months have seen increased calls for a boycott of
Tesla, alongside protests and attacks on
Tesla dealerships, all stemming from Musk's political affiliations.
Statistical data from the company reflected drops in specific models as well, with deliveries of the Model Y and Model 3 decreasing by 12%, totaling 323,800 units, while deliveries of other models—including the Cybertruck, Model S, and Model X—fell by 24%.
In Europe, industry statistics indicated a 49% decline in
Tesla’s market performance up to February, with continued challenges noted in March, particularly in countries such as France, Sweden, and Denmark, despite a 34% year-on-year increase observed in Spain.
Production levels also experienced a decline, down 16% to 362,000 vehicles, attributed to the need to adapt production lines for the updated Model Y, resulting in several weeks of lost output across
Tesla's four factories.
In a communication regarding these results,
Tesla outlined that the drop in production was likely to impact overall delivery numbers.
Market analysts expressed concerns regarding the company's performance, with one noting that the first quarter results significantly disappointed expectations and that the scale of the downturn was more severe than many had anticipated.
Musk had previously projected growth in sales of 20% to 30% for the year, contrasting sharply with the current situation.
The economic landscape is further complicated by impending tariffs on imported vehicles into the United States as announced by Trump, which could offer some protection to
Tesla compared to other major American auto firms like General Motors and Ford, due to
Tesla’s domestic manufacturing base.
However, if tariffs were to apply to components, Musk warned of a potentially significant impact on
Tesla’s operations.