Spanish Government Launches Campaign to Raise Pension Awareness Among Youths
A €835,000 initiative aimed at improving confidence in the public pension system and promoting civil service opportunities.
The Spanish Ministry of Inclusion, Social Security and Migration has announced a new public relations campaign aimed at educating young adults about the national pension system.
This initiative arises from recent survey findings indicating a significant lack of trust among younger demographics regarding future pension benefits.
According to data from Sigma Dos, nearly 48% of Spaniards aged between 18 and 29 believe they will not receive a public pension upon retirement, a sentiment that increases to 52.7% in the 30 to 44 age group.
In response to this widespread pessimism, the Ministry has opened a tender process to hire a creative agency for a dual campaign, with an estimated budget of €835,000.
The deadline for submissions is June 13. The primary objective of the first campaign, which constitutes around 60% of the overall budget, is to educate the 18 to 35 age group on their rights and obligations within the public social security framework, while emphasizing the importance of intergenerational and territorial solidarity.
The Ministry cites the need for enhanced education and dissemination of information regarding the sustainability of Spain's social security system, which they assert benefits both current and future retirees.
The statement highlights that contributing to the public pension scheme constitutes the best guarantee for achieving a dignified retirement, especially in times of economic uncertainty.
The second aspect of the campaign, funded by 40% of the remaining budget, is dedicated to promoting career opportunities within the Social Security sector.
Targeting individuals aged 18 to 40, it aims to attract talent to public service roles that have historically been less favored among young job seekers.
The Ministry acknowledges that there is a general lack of awareness concerning employment opportunities within the public sector, particularly in relation to Social Security.
To facilitate the execution of these campaigns, the Ministry plans to engage an advertising agency with expertise in the field, citing a shortage of specialized internal resources.
The campaigns will be disseminated across television, radio, and online platforms; however, the buying of advertising space is excluded from the scope of the contract.
This initiative arises from recent survey findings indicating a significant lack of trust among younger demographics regarding future pension benefits.
According to data from Sigma Dos, nearly 48% of Spaniards aged between 18 and 29 believe they will not receive a public pension upon retirement, a sentiment that increases to 52.7% in the 30 to 44 age group.
In response to this widespread pessimism, the Ministry has opened a tender process to hire a creative agency for a dual campaign, with an estimated budget of €835,000.
The deadline for submissions is June 13. The primary objective of the first campaign, which constitutes around 60% of the overall budget, is to educate the 18 to 35 age group on their rights and obligations within the public social security framework, while emphasizing the importance of intergenerational and territorial solidarity.
The Ministry cites the need for enhanced education and dissemination of information regarding the sustainability of Spain's social security system, which they assert benefits both current and future retirees.
The statement highlights that contributing to the public pension scheme constitutes the best guarantee for achieving a dignified retirement, especially in times of economic uncertainty.
The second aspect of the campaign, funded by 40% of the remaining budget, is dedicated to promoting career opportunities within the Social Security sector.
Targeting individuals aged 18 to 40, it aims to attract talent to public service roles that have historically been less favored among young job seekers.
The Ministry acknowledges that there is a general lack of awareness concerning employment opportunities within the public sector, particularly in relation to Social Security.
To facilitate the execution of these campaigns, the Ministry plans to engage an advertising agency with expertise in the field, citing a shortage of specialized internal resources.
The campaigns will be disseminated across television, radio, and online platforms; however, the buying of advertising space is excluded from the scope of the contract.
Translation:
Translated by AI
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